Tips for crafting your content submission

1. Our audience is interested in the news. 

Specifically, our audience is interested when the news and new things in society intersect with civil engineering and infrastructure. That could mean current news topics that are infrastructure-related. Or that could mean finding a civil engineering angle or spin on a news story or topic. Find ways to connect your presentation topics to current events to create a feeling of urgency and broader relevance that our audience clearly seeks.

2. The bigger the problem, the bigger the solution, the bigger the audience.

Content highlighting potential big solutions draws a big audience. But content highlighting those big problems also draws well. People are excited about big ideas. They are excited about big infrastructure solutions. But never underestimate the appetite for conversing about big problems – identifying issues, perhaps venting about them, or even the chance to indulge in casting blame for those problems.

3. Ethics, risk, and legal are hot topics.

Maybe it’s the uncertain economy, but content highlighting issues that can directly affect infrastructure professionals’ ability to do their jobs well but without financial loss or excessive burdens of risk have been very popular in the last year.

4. Our audience loves to learn about new materials and new methods.

Infrastructure innovations – especially those involving new materials or new methods – find large audiences. It’s important to remember that a lot of infrastructure professionals are people who have never lost that “Whoa, cool!” childlike love for new ways to build stuff.

5. Exciting new (and old) projects are … exciting.

Almost everyone in the world thinks infrastructure projects are cool. So of course are audience of infrastructure experts thinks so. And that goes for new, cutting-edge projects but also for historic landmarks.

Submission questions? Email [email protected].